Lead Generation Specialist

Company Overview: Fintech, a leader in AP automation for the beverage alcohol industry, supports over 267,000 businesses nationwide with its flagship product, PaymentSource.

Key Responsibilities

• Build and manage a robust B2B lead pipeline
• Create and execute lead generation strategies and campaigns
• Research and analyze target markets and buyer personas
• Qualify leads based on buying intent and readiness
• Track lead status and campaign performance
• Maintain CRM records (Salesforce) and use marketing automation tools (e.g., HubSpot, Pardot)

Qualifications

• Bachelor’s in Marketing, Business, or related field
• 3+ years in B2B lead generation
• Proficient in Salesforce, HubSpot/Pardot, and LinkedIn Navigator
• Strong data interpretation and presentation skills
• Excellent communication and collaboration abilities
• Company-paid medical, dental, and vision
• Employer-matched 401(k)
• Incentive compensation and employee recognition programs

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